This advertisement shows how a man's status and reputation is very important, and having nice clean clothes reinforces that. However, the wife is there to show how easy it is to get the clothes clean and ready. By doing that, it proves that she is not only being "smart", but she is showing how easy it is to get his clothes clean. This product was hoping to sell by saying the men have to look good, and the women would be smart when they used it.
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